Simplicity is the ultimate sophistication. We are moved by wonderful photography throughout history because they are raw and emotional. They are you. So we focus on the basics that make photography great. Stories, History and Emotions. What we don't do is focus on fads in photography. We won't do things that will look out-dated in 5 years. We aren't doing anything new in photography here...we're just carrying on the torch of what great photographers have been doing for over a 100 years now.