The Different Styles and Techniques of Commercial Photographers: Finding the Right One for Your Business
Finding the right commercial photographer for your business can be a difficult process. There are various styles and techniques commercial photographers use to create beautiful images. But how do you know which style is best for you? It all depends on what type of commercial photography needs your company has. In this blog post, we will discuss the different types of commercial photography so that you can find the perfect fit!
Planning ahead: it would be a great idea for leadership to sit down and discuss what the goal of the commercial and branding photoshoot is. Are you trying to gain brand awareness or maybe marketing photography for the launch of a new service or product. Having a set of plans for your commercial photography needs will help determine the path of your photographer. Also, no marketing is going to connect well if you are not prepared. Having company colors and ideal client avatars will help narrow down the scope of the marketing plan and the actual commercial photoshoot. Commercial photographers will want to make sure that they're hitting their marks for your company and without some of these fundamentals, both parties could be left disappointed and that's the last thing you need.
Personality: As a photographer, David Loi Studios has worked with all sorts of personalities in the photography industry. And while some commercial and videographers are very laid back, others can be very hands-on. Neither approach from the photography community is wrong and both can produce amazing content but really it's up to your company to see which approach is best for you. I'm hands-on and driven but at the same time very flexible. So, be sure that you're working with someone whose characteristics align well with your company culture and goals.
Niche: The commercial photography business is a wide and diverse field. There are many commercial photographers with different specialties that cater to the needs of specific types of businesses like: commercial photography, advertising photography, editorial photography or product photography. Each niche photographer usually specializes in one type over another but it's not uncommon for some commercial photographers to dabble in multiple styles...with the planning from the first point, this will help you guide your path to the right photographer. Here at David Loi Studios, we're strong in commercial, lifestyle, headshots and editorial!
Budget: let's make sure you have the necessary budget and time too. It's important that commercial photographers know the scope of the project and your budget. Understanding this information allows commercial photographers to work within their means but also cater to what you're looking for too. A lot of photographers for a half day shoot start between $500-$1000 for the talent alone. Although that might sound expensive, remember that our talent is cultivated through experience and that an hourly rate doesn't tell what goes in pre and post photoshoot. After that, specific requests and editing might generate more costs as well, so be sure to be specific with your questions for the photographer.
Are you ready to find the commercial photographer that will take your company's commercial photography needs to new heights? Let us help! We'd love to meet with you and discuss commercial photography ideas or any other type of photography for that matter. David Loi Studios is a Dallas-based commercial and industrial photographer and we're ready to serve your industrial photography needs. Please call or email us to find out more!